Category:
Advertising

Follies of the Madmen #312



Ah, the hillbilly! What a once-potent icon. Used anywhere these days except Cletus & Family on The Simpsons?

Ad scanned from Playboy for March 1962.

Posted By: Paul - Thu Apr 27, 2017 - Comments (2)
Category: Business, Advertising, Products, Fashion, Regionalism, Stereotypes and Cliches, 1960s

Macho Cologne

Introduced by Faberge in 1976. It was described as being "packaged with a startlingly new futuristic look." Which is to say that it was packaged as a giant phallus.

I like the ad promoting it as a Father's Day gift. I can just imagine a son or daughter giving this as a present to their dad.



Indianapolis Star - Oct 30, 1976



The Pocono Record - June 17, 1977


The marketing of the cologne must have gained some notoriety. I found a brief discussion of it in an academic study of marketing — Marketing and Semiotics: New Directions in the Study of Signs for Sale (1987):

The juxtaposition of the grossly physical with the structurally normative produces a profound effect: Norms and values become saturated with emotion while emotions are ennobled through contact with values. The monolithic (or rather, ithyphallic) print ad for Macho cologne run by Faberge several years ago, effectively condensing referents to male sexuality, aggression, wealth, and ethnic stereotyping in its rhetorical and iconographic symbolism, nicely illustrates this principle. Thus, symbols function as both storehouse and powerhouse, encoding information which is ultimately authoritative.


Update: Thanks to Brian for drawing our attention to Pierre Cardin Man's cologne, which also featured a suggestively shaped bottle.

And I just noticed that the Father's Day ad features both Macho cologne and Pierre Cardin Man's cologne. So if you gave your dad both, what message would you be sending him?

Posted By: Alex - Wed Apr 26, 2017 - Comments (8)
Category: Advertising, 1970s, Perfume and Cologne and Other Scents

Mystery Illustration 43



What hideous problem afflicts this man? Halitosis? B.O.? Blackheads?

The answer is here.

And after the jump.

More in extended >>

Posted By: Paul - Mon Apr 24, 2017 - Comments (5)
Category: Body, Advertising, 1920s

Mystery Illustration 42



The splendid sartorial sense of this fellow is explicitly deemed by the advertisement to be inducement to trust his taste in another area. What product would you imagine his clothes are justifying. Liquor? Cars? Hairspray?

The answer is here.

And after the jump.

More in extended >>

Posted By: Paul - Thu Apr 13, 2017 - Comments (5)
Category: Fashion, Advertising, 1970s

Newt Kook

Hard to believe that the largest-selling bourbon was once touted by a fellow named "Newt Kook."

This timeline of Dant's history makes no mention of Newt. And Google comes up empty for any biographical particulars. Could he have been a fake, a corporate icon like "Betty Crocker?"

This January 30 1956 report from BROADCASTING MAGAZINE seems to say otherwise. Although who knows who was on the other end of the phone?






Original ad here.





Original ad here.





Posted By: Paul - Wed Apr 12, 2017 - Comments (4)
Category: Business, Advertising, Corporate Mascots, Icons and Spokesbeings, Products, Alcohol

Follies of the Madmen #310



Mocking the ignorance of your desired customer: always a good move!

Original ad here.

Posted By: Paul - Sun Apr 09, 2017 - Comments (0)
Category: Business, Advertising, Products, Hygiene, 1930s

Follies of the Madmen #308



Yes, I want my product associated with the destruction of property and possible loss of life. That's a glamorous ambiance!

Original ad here.


Posted By: Paul - Thu Mar 23, 2017 - Comments (6)
Category: Business, Advertising, 1960s, Cars

Follies of the Madmen #307



Original ad here.

Posted By: Paul - Wed Mar 15, 2017 - Comments (6)
Category: Business, Advertising, Domestic, Wives, 1930s

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