Introduced by Faberge in 1976. It was described as being "packaged with a startlingly new futuristic look." Which is to say that it was packaged as a giant phallus.
I like the ad promoting it as a Father's Day gift. I can just imagine a son or daughter giving this as a present to their dad.
Indianapolis Star - Oct 30, 1976
The Pocono Record - June 17, 1977
The marketing of the cologne must have gained some notoriety. I found a brief discussion of it in an academic study of marketing — Marketing and Semiotics: New Directions in the Study of Signs for Sale
The juxtaposition of the grossly physical with the structurally normative produces a profound effect: Norms and values become saturated with emotion while emotions are ennobled through contact with values. The monolithic (or rather, ithyphallic) print ad for Macho cologne run by Faberge several years ago, effectively condensing referents to male sexuality, aggression, wealth, and ethnic stereotyping in its rhetorical and iconographic symbolism, nicely illustrates this principle. Thus, symbols function as both storehouse and powerhouse, encoding information which is ultimately authoritative.
Thanks to Brian for drawing our attention to Pierre Cardin Man's cologne, which also featured a suggestively shaped bottle.
And I just noticed that the Father's Day ad features both Macho cologne and Pierre Cardin Man's cologne. So if you gave your dad both, what message would you be sending him?