Other studies have shown that floral scents attract mosquitoes, and it is suggested to avoid floral scented perfumes to reduce mosquito attraction. Surprisingly, the perfume we tested, Victoria Secret Bombshell (Fragrance type: Fruity floral notes: Purple passion fruit, Shangri-la peony, Vanilla orchid) has shown to be a strong repellent with effects lasting longer than 120 min. It must be noted that the concentration of perfume we used in this test was rather high and that lower concentrations of the same fragrance might have different effects.

“We believe sweat represents the creative passion we share as creatives. Excitement, goosebumps, the peak moments when our heartbeat rises during the visceral creative process that requires dedication and teamwork.… [It} may even shock people when they first hear about it, but it was a calculated risk we believed was worth taking since our target audience—the most creative people in the advertising industry—would be able to see behind the sweat… They would understand what we actually are talking about: creative talent and all the forms it can take.”

This fragrance for men includes civetone, a compound originally derived from the scent glands of a civet though now often made synthetically. Obsession has been billed as irresistible to women. But because of the civetone, it is also scientifically proven to make wild cats go gaga. They roll around it, they take huge sniffs, they luxuriate in the smell for several minutes.

They don’t react to all perfumes - with some of them they’re like, “meh,” just like us I guess, some of them they’re not real keen on. But others, like the Calvin Klein one, whatever is in that, cats love it. They really, really roll and cheek-rub and they just look to be in heaven.

Made entirely in France and packaged in little portable spritzers that look more than a bit like Bic lighters, Parfum Bic will retail for just $5 a quarter-ounce, one-tenth the price of a typical French perfume. Parfum Bic already is selling briskly in Europe, the company reports. Already, cocooned in decidedly downscale blister packs, the product is hitting the speed racks of American supermarkets, drug and variety stores. With this product, Bic hopes to create a whole new low-price perfume category by advancing the notion of perfume as a product that can be bought and used spontaneously.