Nov 30, 1902: Sadakichi Hartmann gave the world's first "perfume concert" at the New York Theatre. It was meant to be a journey around the world via scents. Hartmann recited a travel monologue as fans blew scents toward the audience.
Sadakichi started out to be the personal conductor of a tour to Japan. The audience was expected to smell its way. To this end, two contrivances which looked like ovens to an abandoned gasoline stove were brought on the stage. In the ovens were placed pad-like layers saturated with various perfumes. Fans operated by electricity wafted the odors to an audience made up of actor ladies and ladies of other professions, accompanied by "gents" conspicuous for white vests and Tuxedos with "shiny" satin collars.
The problem was that in the early 1900s people freely smoked in theaters. So no one beyond the first few rows could smell anything except cigar smoke. The audience soon left, en masse.
In the late nineteenth century, a brief moral panic emerged about the alleged existence of "cologne drunkards" — society women who inebriated themselves by means of sugar cubes soaked in cologne.
Seems like an expensive way to consume alcohol, but I guess it's plausible that some women really did this.
Classic business failure: "Hot Road," an eau de toilette released by Harley-Davidson in the mid-1990s and quietly discontinued a year or two later. It wasn't exactly an "on brand" product.
Ice-cream chain Salt & Straw is coming out with "culinary perfume" that's designed to be sprayed on ice cream. It'll come in three varieties: "A Cloud of Cocoa," "A Plume of Blooms," and "A Swoon of Citrus."
Burberry introduces Hero, Riccardo Tisci’s first scent for Burberry starring Adam Driver.
A new masculine spirit exploring the house codes of duality and the power of the animal kingdom.
A man in search of transformation and metamorphosis as a new modern heroism.
Because Marilyn Meissler had always wondered if she was the only person who liked the smell of skunks, in 1989 she placed an ad in USA Today seeking out other skunk lovers:
Calling all Skunk Lovers. My family and friends think I am the only person in the world that likes the skunk scent. I would like to prove them wrong, so if you or anyone you know likes the scent, please reply.
She got such a positive response that a year later she founded "Whiffy's Club" — a club for people who like the odor of skunks. For $35 members got a t-shirt, button, membership card, and newsletter. And for an extra $11, they got a bottle of skunk aroma.
Skunk Guard was a solution of skunk spray packaged in small glass vials. Ray Hanson and Jack Scaff started selling this stuff in the 1980s with the idea that it could be used as anti-rape perfume. If a woman feared she was about to be raped, she could break open a vial and smear herself with skunk scent, making herself smell so bad that the rapist, hopefully, would go away. As Scaff explained, "The idea is to make the woman so repulsive the attacker runs away."
If the attacker didn't run away he would end up smelling awful also, making it easier for the police to identify him.
Skunk Guard never sold well. I'm guessing most women wanted a form of defense that was more proactive than just making themselves stink.
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.