Eddie the Elegant Elephant

The elephant was brought to Marshall Fields in Chicago as a publicity stunt. She was to rubber stamp copies of a new children's book called THE ELEGANT ELEPHANT. Unfortunately, the elephant did not want to get back on the elevator to leave the building after the book signing. They were forced to build a ramp to the third floor for the elephant to walk down to leave Marshall Field's.

Read the story at much greater length, with many pix, here.
     Posted By: Paul - Sun Jul 15, 2018
     Category: Animals | Advertising | Retailing | Books | 1940s

I can't believe the number of typos in that little book! I guess that's what happens when a packaging company goes into the publishing business.
Posted by ges on 07/15/18 at 02:07 PM
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