Based on the strange clothing and the thing that looks like an asteroid in the top right corner, I think the two people are supposed to be futuristic space travelers of some kind. Why they're in an ad for a weight-gain product, I don't know.

Sports Illustrated - June 5, 1978

     Posted By: Alex - Sun Sep 17, 2023
     Category: Advertising | Space Travel | 1970s | Dieting and Weight Loss

That might not be a asteroid... perhaps a chocolate chip cookie 😉
Posted by Jim on 09/19/23 at 06:33 AM
The birth of the plastic-wrapping fad? Isn't it supposed to make you lose weight?
Posted by Yudith on 09/22/23 at 05:38 AM
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