Wife Gets Smart, Makes Husband Happy

In 1941, Safeway began including comic strips in their newspaper ads. The comics continued throughout World War II until 1947.

Nat Gertler collected these comic-strip ads together in a book titled Wife Gets Smart, Makes Husband Happy. It's a collection WUvies might enjoy since it offers a bizarro window onto the concerns of mid-20th century American families.

One theme in particular emerges repeatedly: wives desperately trying to manage the moods of their husbands (the husbands being either cranky, obnoxious, clueless, or lethargic). Somehow the wives always manage to save the marriage by shopping at Safeway.

More info: AboutComics.com, Amazon

     Posted By: Alex - Sat Jul 08, 2023
     Category: Advertising | Comics | Books | 1940s

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