These Mr. Leggs ads offer a window onto the twisted male psyche of the 1960s. They ran in newspapers and magazines (Esquire
) from 1963 to 1965.
"Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at his Mr. Leggs slacks, she was ready to have him walk all over her. That noble styling sure soothes the savage heart! If you’d like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr. Leggs slacks."
"It took him years of practice and dozens of bruised, outraged ladies, but he's perfected it. She's under his spell."
"Get all knotted up when she floats by? Relax."
"There they were at the snack bar... this one and her sister Eileen (roughly 38-20-38). He smiles; she smiles. He spoke; she responded eagerly. Asked him to watch the kid for a few minutes. That was two hours ago."
"Why torture yourself? Be flexible!"
"Our hero's had a hard day. He had to set up the hammock. And he had to crawl into it. Exhausting. Now he's ready to collect his reward."
"Even Cora the Cobra can't resist getting next to the man in a pair... proving that at times they're downright dangerous to wear. For other species of Cora's sex (like girls) are also apt to over-react to Slats' virile appeal."
Category: Advertising | Gender | Men | 1960s