Truckers’ Wives United Against Female Truckers

As one of the first female truckers, Edna Ruth Lievsay was a social pioneer. One of her biggest obstacles, however, turned out not to be the trucking company, or the other drivers, but the wives of the other drivers, who refused to let their husbands drive with her, claiming she represented ‘temptation’.

In 1977, 200 of the wives joined together to form a group called “Truckers Families United Unlimited, Inc.” and sued to try to force the company to allow their husbands to refuse to drive with Lievsay. The judge ruled that they had failed to state a valid complaint.

El Paso Times - May 14, 1977

The Tennessean - May 6, 1977

Washington Court House Record-Herald - May 16, 1977

Posted By: Alex - Fri Apr 26, 2019 - Comments (2)
Category: Jobs and Occupations, Gender, 1970s

The Manly Art of Knitting

Written by Dave Fougner and published in 1972. Recently back in print. Available from Amazon.

Dave Fougner is six-foot-two, plays tennis, raises horses and shows them, teaches fifth and sixth grades at Steele Lane School, has real estate and air plane pilot licenses, is married and has a family. His hobby? Knitting!... Dave, a big, genial, friendly man of 28 says, "I like to knit in bed watching television."

Jennifer, his blonde wife, and Christa, their three-year-old, sat in on the interview at the Fougner (pronounced foe-gner) home on Loch Haven Drive. Jennifer laughed and added, "I don't knit."

On a marble table near me (the couple also collects antique furniture, refinishing it when they have some free time) lay a copy of Dave's book, "The Manly Art of Knitting," a picture of him astride Jennifer's beautiful registered Palomino quarter horse, Fore's Dandy, on the cover. You have to look twice before you realize that he's knitting atop the horse...

"One reason I wrote the book was to encourage men to try knitting. There's a doctor in town who knits. It's amazing how many men do but are afraid to admit it..."

And knitting was primarily a man's job before the Industrial Revolution, he said. "Knitting was an art. An apprentice knitter served six years."

The Santa Rosa Press Democrat - Apr 8, 1973

Posted By: Alex - Mon May 21, 2018 - Comments (3)
Category: Hobbies and DIY, Gender, Men, Books

Feral Cheryl

An eco-feminist, anti-Barbie doll featuring tattoos, unshaven legs, pierced nipples, pubic hair, and dreadlocks. Created by Lee Duncan of Australia in 1995.

Duncan still has a few Feral Cheryls available for sale at her website They're going for $75 AUD (about 57 US dollars).

Palm Beach Post - May 31, 1995

Posted By: Alex - Mon Apr 23, 2018 - Comments (3)
Category: Toys, Gender, 1990s

Carrying the cross against feminism

Given the point she was trying to make, seems like it would have been more appropriate to drag her husband as he reclined in a rickshaw, or something along those lines.

Baltimore Sun - July 21, 1997

The Guardian - July 22, 1997

Posted By: Alex - Fri Apr 13, 2018 - Comments (6)
Category: Religion, Gender, Women, 1990s

Operation Decoy

In August 1962, New York City cops began patrolling the streets at night while dressed as women. The idea was to trap would-be muggers.

But not all the decoy cops were successful at apprehending the muggers. Patrolman Victor Ortiz got hit over the head by a mugger, lost his gun, and his assailant got away.

Update: Author Erika Janik discusses Operation Decoy in her book Pistols and Petticoats: 175 Years of Lady Detectives in Fact and Fiction. She places it within the context of an ongoing resistance within the police department during the mid-twentieth century to the idea of having female police officers:

By the 1960s, this attitude had become entrenched in police administration and law enforcement literature. Police Juvenile Enforcement declared that while a policewoman could be an asset, "a female officer is not a necessity."
Some even went so far as to suggest that male officers could simply dress as women for undercover work. In 1962, eight male officers did just that in order to trap muggers and rapists in New York City. "We want our men to look like housewives, not like Hollywood stars," explained Inspector Michael Codd, head of the tctical force. Twenty-seven-year-old patrolman Victor Ortiz wore white sandals, orange tapered pants, and a beige padded sweater on top of a bright print blouse. On hand to help the officers get ready were two policewomen, Caryl Collins and Dolores Munroe. The women stood by in their official uniforms as the men posed for the TV and newspaper cameras. Why teaching men to wear heels and put on lipstick was deemed more useful than simply deploying policewomen seems a question the reporters never asked. It's true that decoys did get attacked as part of these operations (that was the point), but all officers worked in teams with detectives standing by to apprehend suspects. In this instance, two of the disguised policemen had their purses snatched in Central Park and seven people were arrested in the overnight anti-mugging operation.

Orlando Evening Star - Aug 25, 1962

Greenville News - Aug 24, 1962

Allentown Morning Call - Aug 28, 1962

Posted By: Alex - Tue Jan 30, 2018 - Comments (2)
Category: Police and Other Law Enforcement, Gender, 1960s

Women are teachable

A guide published by the Radio Corporation of America circa 1943.

Source: imgur via reddit.

Posted By: Alex - Sun Jan 28, 2018 - Comments (6)
Category: Jobs and Occupations, Gender, Women, 1940s

Ada Leonard and Her All-Girl Orchestra

Wikipedia page here.

Posted By: Paul - Sat Aug 05, 2017 - Comments (4)
Category: Music, Gender, Women, 1940s

Beer For Her

A Czech brewer has introduced Aurosa, a "beer for her":

Aurosa was born to prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity. Women have been disregarded in the beer industry but owing to determination and faith in herself, Aurosa is set to redefine the perception of beer.

How exactly does one transform a beer into a "beer for her"? Apparently you put it into a pink-hued bottle and charge more for it.

This isn't the first attempt to make a beer specifically for women. Back in 2011, there was Chick Beer.

More info:

Posted By: Alex - Sun Jul 23, 2017 - Comments (6)
Category: Gender, Women, Alcohol

Battleship - the gender role edition

Milton Bradley debuted the board game Battleship in 1967, and the illustration on the box of that first edition has become somewhat notorious because it shows a father and son playing the game while the mother and daughter in the background do the dishes.

That choice of scene wasn't any kind of accident. The game was deliberately marketed as a "father and son game." The phrase was constantly repeated in early advertisements for the game. The whole idea of "father and son games" has now, of course, disappeared from board games.

The Akron Beacon Journal - Nov 30, 1969

Posted By: Alex - Sun Jun 25, 2017 - Comments (5)
Category: Games, Gender, 1960s

A license to kill

Maybe they were hoping to appeal to the serial killer demographic.

The ad ran in Playboy magazine, 1964.

The after shave is briefly mentioned in Playboy and the Making of the Good Life in Modern America, by Elizabeth Fraterrigo:

Bond reached the status of "popular hero" in the mid-1960s, bringing an explosion of press coverage and Bond-themed merchandise and advertising. Colgate-Palmolive launched the 007 line of men's toiletries, with a misogynistic slogan that called forth the linkage of seduction and masculine power in the Bond narratives: "007 gives any man the license to kill... women." During this period, sales of Fleming's Bond novels peaked, and several other Bond-inspired playboy-spy-adventure films appeared.

Posted By: Alex - Sat May 20, 2017 - Comments (2)
Category: Advertising, Gender, 1960s

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Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction books such as Elephants on Acid.

Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.

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