Category:
Men

To wives who leave their husbands at home…

Remember his "household helplessness."

See the recent post "How to live without a woman" for another example from the 1930s of male household helplessness (aka strategic incompetence).

Marysville Advocate - Aug 6, 1936

Posted By: Alex - Wed Feb 15, 2023 - Comments (2)
Category: Advertising, Gender, Men, 1930s

True Towel Tales, No. 1

They're laying the beefcake on pretty thick to sell some towels.

Life - Aug 16, 1943

Posted By: Alex - Fri Feb 10, 2023 - Comments (3)
Category: Advertising, Baths, Showers and Other Cleansing Methods, 1940s, Men

How to live without a woman

Alexander Wright's 1937 book, How To Live Without A Woman, was a celebration of bachelorhood. But it seems that Wright's strategy for life without a woman was to get his female friends to feel sorry for him and do his housework for him.

A woman friend will help you dispose of your useless accumulations. "They have not the slightest regard for the accumulations of others," Author Wright warns.

Mr Wright maintains with a little judicious flattery any woman will help solve a bachelor's housekeeping problems.

Doesn't really seem like he was living without a woman if he was still getting women to do all his work. And you have to wonder how long he managed to keep any female friends before they figured out what was going on.



Pittsburgh Press - Sep 18, 1938

Posted By: Alex - Tue Jan 31, 2023 - Comments (2)
Category: Gender, Men, Women, Books, 1930s

The Better Sex

Surely this could be rebooted for 2023 in our absolutely carefree and non-contentious cultural atmosphere.

The Wikipedia page.

Posted By: Paul - Tue Jan 03, 2023 - Comments (0)
Category: Games, Rivalries, Feuds and Grudges, Television, Men, Women

Secret Male Hypnotism

Handsome men beware!

It's been a long time coming, but now, for the very first time . . . the principles of "SECRET MALE HYPNOTISM" are being revealed. And now . . . you can learn to use these principles to "command" the love and affection of handsome men.

Never again will you have to lose-out because you might not be the type of girl certain men go for.

Once you learn to apply the principles of "SECRET MALE HYPNOTISM," men will automatically see you as their "dream girl" . . . and will be strongly attracted to you.

Photoplay - Nov 1976

Posted By: Alex - Sun Oct 02, 2022 - Comments (4)
Category: Hypnotism, Mesmerism and Mind Control, Men

Follies of the Madmen #540

Not sure how pajamas could cause or cure bow-leggedness...

Source.

Posted By: Paul - Sun Aug 21, 2022 - Comments (5)
Category: Fashion, Advertising, 1930s, Men

Why does Daddy look at television?

According to Redbook magazine (June 1951) it was because Daddy was a dirty old man.

There's more to television than meets the eye, to paraphrase an oft-quoted Tallulah Bankhead quip. Glamorous gals show up on the most unexpected programs. When Daddy watches "Super Circus" with the kiddies, he isn't looking for elephants. He has his eye on shapely Mary Hartline, who leads the band. And when he stays up late enough for "Broadway Open House," chances are that he wants one more peek at the overtowering Dagmar. He'll relax amid the profusion of acrobats, guest stars and trained seals found on every variety show, but he's on the edge of his chair as soon as the girls appear.

Redbook - June 1951



The article provoked an angry letter to the editor published in a subsequent issue.

Redbook - Sep 1951

Posted By: Alex - Sat Jul 16, 2022 - Comments (0)
Category: Television, 1950s, Men

Jealous Judy Prefers Gentlemen

Reno Gazette Journal - May 12, 1937

Posted By: Alex - Thu Feb 17, 2022 - Comments (0)
Category: Animals, Love and Romance, 1930s, Men

Howard makes clothes for men who make babies

Howard was a New York clothes store for men. The theme of their 1966 ad campaign was that they made clothes for virile men.

The ad claiming that they made clothes "for men who make babies" was refused by every New York paper except the Times, which ran it once, and then never again, due to a complaint from the "Improvement of Advertising Content Committee".

New York Times - Mar 4, 1966



NY Daily News - Mar 3, 1966



NY Daily News - Mar 24, 1966

Posted By: Alex - Sun Oct 24, 2021 - Comments (1)
Category: Babies, Advertising, 1960s, Men

Doll-to-Doll Carpeting, and other Mr Leggs Ads

These Mr. Leggs ads offer a window onto the twisted male psyche of the 1960s. They ran in newspapers and magazines (Esquire) from 1963 to 1965.

"Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at his Mr. Leggs slacks, she was ready to have him walk all over her. That noble styling sure soothes the savage heart! If you’d like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr. Leggs slacks."



"It took him years of practice and dozens of bruised, outraged ladies, but he's perfected it. She's under his spell."



"Get all knotted up when she floats by? Relax."



"There they were at the snack bar... this one and her sister Eileen (roughly 38-20-38). He smiles; she smiles. He spoke; she responded eagerly. Asked him to watch the kid for a few minutes. That was two hours ago."



"Why torture yourself? Be flexible!"



"Our hero's had a hard day. He had to set up the hammock. And he had to crawl into it. Exhausting. Now he's ready to collect his reward."



"Even Cora the Cobra can't resist getting next to the man in a pair... proving that at times they're downright dangerous to wear. For other species of Cora's sex (like girls) are also apt to over-react to Slats' virile appeal."

Posted By: Alex - Sat Jul 10, 2021 - Comments (3)
Category: Advertising, Gender, Men, 1960s

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