If you're in the billboard business you'd probably want to know exactly when a billboard becomes visible to drivers. So in 1953 research was conducted at the Iowa State College Experiment Station to get an answer to this question. The study involved having subjects watch miniature billboards slowly approach on a conveyor belt.
Source: Duke University Libraries - Archives of the Outdoor Advertising Association of America.
The Duke University blog
also notes that in 1958 "The OAAA commissioned Jack Prince, a professor of ophthalmology at Ohio State University, to study the visual dynamics of outdoor advertising, resulting in the first legibility studies of ad copy." I'm not sure how these two studies related to each other. They sound suspiciously similar. And the 1958 studies obviously weren't the first given that the pictures below show research labeled as happening in 1953.
The researcher in the photos is probably Dr. A.R. Lauer of Iowa State's Department of Psychology, and he may have been studying the phenomenon of "Highway Hypnosis."
In the early 1950s there was increasing criticism of the proliferation of billboards along the side of roads. People complained that they were ugly and possibly distracted drivers. So the OAAA sponsored Dr. Lauer to research the safety benefits of billboards, and specifically whether billboards distracted drivers.
Lauer came up with the result that the billboards did distract drivers, but that this was a good thing because it saved them from Highway Hypnosis —entering a trance-like state as they stared at endless, monotonous roads.
The OAAA then took out ads in newspapers promoting Lauer's research and the safety benefits of billboards.
The Des Moines Register - Mar 23, 1958
As an experiment in survival, Portland radio announcer Bill Davis spent a week confined in a windowless fallout shelter with his family... and his mother-in-law.
They survived, although Davis's wife admitted, "There were problems."
One of the problems was that four days into the test an earthquake struck Portland, and the Davis family, cut off from communication, thought it was a nuclear attack.
Medford Mail Tribune - Nov 1, 1961
Medford Mail Tribune - Nov 10, 1961
Medford Mail Tribune - Nov 9, 1961
Dr. Hugh Cott
After World War II, Dr. Hugh Cott
of Cambridge University conducted a series of egg-tasting experiments in order to determine the palatability of eggs from various species of birds. I think part of the idea was to determine which eggs might possibly be used as a food source by Englanders, in case of another war. But part of the idea was also just scientific curiosity.
He assembled a panel of three egg tasters, who were served the eggs scrambled. They then rated them on a 10-point scale. Over a six-year period (1946-1951) they tasted eggs from 212 bird species.
Some of their results: The domestic hen was rated tastiest (8.8 out of 10). The coot, moorhen, and lesser black-backed gull came in second place (8.3 out of 10).
Penguin eggs were "particularly fine and delicate in flavor." Domestic duck eggs were of only "intermediate palatability."
Coming in at the bottom were the eggs of the great tit ("salty, fishy, and bitter"), wren ("sour, oily"), and the oyster-catcher ("strong onion-like flavor"). The eggs of the bar-headed goose made the tasters gag. However, "The freshness of the material available may have been in question."
Cott concluded that brightly colored eggs were, overall, less palatable than camouflaged eggs, but this result has subsequently been challenged. Zoologist Tim Birkhead has also suggested
that Cott's experiment would have been more scientifically valuable if the tasters had eaten the eggs raw, because "What predators ever experienced cooked eggs?"
Cott published the full results of his experiment in 1954, in the Journal of Zoology
The Bend Bulletin - Feb 2, 1948
Jean Roth sat in the lobby of a building at Southern Illinois University with signs that read: "I must be married by August 15th for inheritance purposes."
She explained to anyone who asked that she would give $50,000 to any man who agreed to marry her for a year. Many men immediately volunteered to help her. In addition, "Scores of men called the campus newspaper to get the girl's telephone number."
But it turned out, not surprisingly, that the offer was bogus. It was all just a sociology experiment dreamed up by Dr. James M. Henslin, the teacher of a Sociology of Deviant Behavior class that Jean was enrolled in. Explained Dr. Henslin: "In this [class], we deal with deviance from the norm or deviance from what is expected of people. It was an experiment to create a form of deviance and look at the reactions."
So it sounds like it was one of those breaching experiments
that became all the rage in sociology classes around that time (late 60s/early 70s).
The class had chosen Jean to be the heir in need of a hubby and had then coached her on how to respond to potential questions. In fact, Jean was already married. Her husband, also a student at the university, reportedly thought the experiment "was stupid."
Ogden Standard-Examiner - Jul 29, 1973
It reminds me of the Dormitory Escape Plan of 1967
that I posted about a couple of months ago, in which a young woman had advertised for a husband as a way to escape from the all-female dormitory that she hated living in.
Also, it seems that Dr. Henslin is the author of several sociology textbooks that are still in use — Essentials of Sociology: A Down-to-Earth Approach
and Social Problems: A Down to Earth Approach
. He's now retired
from Southern Illinois University.
That's one way to cure rheumatism.
The Decatur Herald - July 14, 1958
RHEUMATISM CURE FATAL
Charles Werly, 52-year-old Swiss inventor, called in a group of specialists Saturday to demonstrate his new electric-wave apparatus for curing rheumatism.
Werly fitted the machine on himself, switched on the current — and died. The watching doctors said he was killed by a 220-volt charge passing through his body.
I'm not quite sure what's going on here. This photo (sourced to AP Wirephoto) ran in various papers (such as here
) on June 26, 1963. It had the following caption:
The inmates watch curiously as a Ueno Zoo employee tries a cagey experiment in the lions' den in Tokyo. Completely guarded by iron framework for his physical well-being, the man rides a gasoline-driven engine in an experiment to study the reaction of the lions.
And that's it. I've been unable to find out anything else about this strange experiment. But I'd like to know why exactly the zoo was curious about how lions would react to a guy driving around in a motorized cage?
Advances in photographic technology that occurred in the 1860s and 70s led to the invention of plates that had exposure times of a fraction of a second. This allowed for "instantaneous photography," as it was called at the time. Moving objects could be frozen in time by the camera.
Researchers immediately used this technology to study bodies in motion. Most famously, Eadweard Muybridge
in 1878 took a series of images to study the galloping of a horse. Similarly, neurologist Jean-Martin Charcot
used instantaneous photography to study the muscular movements of his human patients.
A more unusual application of the technology took place on June 6, 1881, when Mr. Van Sothen, photographer in charge at the United States School of Submarine Engineers in Willett's Point, New York, took an instantaneous photograph of a mule having its head blown off by dynamite. The mule was apparently old and was going to be put down anyway, so it was decided to "sacrifice the animal upon the altar of science."
The resulting photo
Eugene Griffin, First Lieutenant of Engineers, described the details of the experiment in a letter to Lieut. Col. H.L. Abbot
On the 6th of June, 1881, an instantaneous view was taken, by your direction, of the execution of a condemned mule belonging to the Engineer Department. A small bag containing 6 ounces of dynamite and a fuse was fastened on the mule's forehead, the wires from the fuse connecting with a magneto-electric machine. The camera was placed at a distance of about 47 feet from the mule and properly focussed; the drop shutter was held up by a string, fastened to another fuse, which was placed in the same circuit with the first, so that both were fired simultaneously and the shutter allowed to drop. The result was a negative showing the mule in an upright position, but with his head blown off. This photograph has excited much interest and comment in the scientific world. A very narrow slit was used in the shutter, and as nearly as can be estimated the time of exposure was about 1/250 of a second. A 10 by 12 gelatino-bromide instantaneous Eastman dry plate was used, with a 4 D Dallmeyer lens, using the full opening.
Several months later Scientific American published an account of the experiment
, including several engravings showing before and after scenes:
Scientific American - Sep 24, 1881
After the publication of Elephants on Acid
(around 2007), I decided that it would be a good idea to have a website to help promote the book. Something where I would feature some content from the book, as well as post new stuff related to weird science.
Most of the good domain names (including, at the time, ElephantsOnAcid.com) were already taken. So I ended up creating a site at MadScienceMuseum.com
I added some content to the site, and then, after a while, I stopped. The site lay dormant, without updates, and largely without visitors.
Fast forward to the present. It recently occurred to me that it was stupid to keep paying to keep MadScienceMuseum.com online when hardly anyone visits it, and all the content on it would be perfectly appropriate for WU, which does have visitors.
So I'm getting rid of the "Mad Science Museum" and migrating all the content over to WU. It'll be a slow process, but if you notice me doing additional posts about weird science stuff, that's the reason.
The first thing I've migrated is my list of the Top 20 Most Bizarre Experiments of All Time
At the George Stevens Academy in Blue Hill, Maine, a Twinkie has been kept on display for 40 years.
Back in 1976, chemistry teacher Roger Bennatti placed the Twinkie on top of the class blackboard in response to a student question about the legendary shelf-life of Twinkies. Eventually, the Twinkie was moved into a glass display box, but it remains at the school as a perpetual experiment on Twinkie immortality. More info: abc news
Related Twinkie posts: