Category:
Alcohol

Follies of the Madmen #330



This wife has a problem bigger than an inconsiderate husband--he's a clinical alcoholic!

From THE ELKS MAGAZINE for November 1950.

Posted By: Paul - Tue Oct 17, 2017 - Comments (5)
Category: Addictions, Alcohol, Business, Advertising, Products, Domestic, Appliances, 1950s

Malvaz Malt Tonic

Oh, it's not beer, despite coming from Monarch Brewing--it's just a healthy Malt Tonic!

As this site says of a similar brand from the same period: "the concoction—actually just simple beer with the addition of honey—was advertised as a 'liquid food' for the treatment of various ailments, from insomnia to 'old age' to 'expectant motherhood.'"





Posted By: Paul - Mon Sep 18, 2017 - Comments (1)
Category: Advertising, 1930s, Alcohol

Follies of the Madmen #321



"Dead people like our beer."

From the American Legion magazine for May 1952.

Posted By: Paul - Tue Jul 25, 2017 - Comments (5)
Category: Business, Advertising, Products, Horror, 1950s, Alcohol

Beer For Her

A Czech brewer has introduced Aurosa, a "beer for her":

Aurosa was born to prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity. Women have been disregarded in the beer industry but owing to determination and faith in herself, Aurosa is set to redefine the perception of beer.

How exactly does one transform a beer into a "beer for her"? Apparently you put it into a pink-hued bottle and charge more for it.



This isn't the first attempt to make a beer specifically for women. Back in 2011, there was Chick Beer.

More info: eater.com.

Posted By: Alex - Sun Jul 23, 2017 - Comments (6)
Category: Gender, Women, Alcohol

Newt Kook

Hard to believe that the largest-selling bourbon was once touted by a fellow named "Newt Kook."

This timeline of Dant's history makes no mention of Newt. And Google comes up empty for any biographical particulars. Could he have been a fake, a corporate icon like "Betty Crocker?"

This January 30 1956 report from BROADCASTING MAGAZINE seems to say otherwise. Although who knows who was on the other end of the phone?






Original ad here.





Original ad here.





Posted By: Paul - Wed Apr 12, 2017 - Comments (4)
Category: Business, Advertising, Corporate Mascots, Icons and Spokesbeings, Products, Alcohol

Vine-Grown Booze Fruit





Surely in this day of genetic engineering, science could help realize this dream of Samuel Untermeyer's.



Original article here.

Posted By: Paul - Mon Mar 27, 2017 - Comments (2)
Category: Eccentrics, Food, 1930s, Alcohol

Follies of the Madmen #297

image

[Click to enlarge]

Maybe some Canadian WU-vie can explain the subtext of this ad. Three men hold up photos of hockey players while looking benignly but perhaps jealously at the fourth fellow who is smart enough to have a beer in his hand instead, with his own hockey photo (program book?) resting on a tabletop.

Huh?

Original ad here.

Posted By: Paul - Mon Nov 28, 2016 - Comments (12)
Category: Business, Advertising, Products, Regionalism, Sports, 1960s, North America, Alcohol

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Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction books such as Elephants on Acid.

Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.

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