While participants without any dieting experience seemed to be unaffected by the bitten dessert, those with dieting experience who viewed the bitten dessert responded more favorably (higher purchase intentions, desirability evaluations, etc.) than those who viewed the cut and whole desserts. These findings were expected as research has shown that dieters differ from non dieters in their responses to food cues (Frank, Kim, Krzemien, & Van Vugt, 2010)...
These findings explain that the bitten dessert is percieved as more real and authentic in comparison to the cut and whole dessert, and, thus, these perceptions of realness resulted in its positive evaluations. After the bitten dessert, the cut dessert was perceived as being the next most real, with the whole dessert being viewed as the least real of the three.

The application is simplicity itself. You merely apply the ointment to the part you wish reduced, then literally, "wash the fat away" without injury to the most delicate skin.

a primary object of this invention is to provide a new and novel device for preventing the consumption of food by an individual.

The temptation to eat which leads one to eat excessively is ever present and the ready availability of attractively prepared, taste-tempting foods makes the temptation to eat and therefore to over eat virtually irresistible. Frequently, this temptation is so great that compulsive eating is not uncommon and many persons are virtually without the strength of will to resist overeating. The average person, therefore, does have a problem as to the over consumption of food but, even worse, when certain individuals are exposed to food constantly such as chefs, cooks, restaurant personnel or the like, it is a foregone conclusion that these individuals will consume far more food than is proper particularly when such food is usually readily available at no cost. Typical of such groups of individuals is the housewife who must frequently cook meals during the day which generally includes the preparation of such fattening foods such as pies, pastries, and the like. During the preparation of such meals not only is there the temptation to nibble on the food being prepared but it is generally necessary that the food be tasted during preparation thereby constantly stimulating the appetite and promoting the consumption of large quantities of food.