Dieting and Weight Loss
Do consumers find images of desserts in advertisements more appealing if the desserts are whole, cut, or bitten?
The answer: it depends on whether or not the consumer is currently on a diet. That's according to research conducted by Donya Shabgard at the University of Manitoba for her 2017 master's thesis
. From the thesis:
While participants without any dieting experience seemed to be unaffected by the bitten dessert, those with dieting experience who viewed the bitten dessert responded more favorably (higher purchase intentions, desirability evaluations, etc.) than those who viewed the cut and whole desserts. These findings were expected as research has shown that dieters differ from non dieters in their responses to food cues (Frank, Kim, Krzemien, & Van Vugt, 2010)...
These findings explain that the bitten dessert is percieved as more real and authentic in comparison to the cut and whole dessert, and, thus, these perceptions of realness resulted in its positive evaluations. After the bitten dessert, the cut dessert was perceived as being the next most real, with the whole dessert being viewed as the least real of the three.
via Really Magazine
The application is simplicity itself. You merely apply the ointment to the part you wish reduced, then literally, "wash the fat away" without injury to the most delicate skin.
I can't find any description of what was in this ointment, but it sounds like something out of a horror story.
Munsey's Magazine - vol 29, 1903
It also went by the name "Belly Beeper". The idea was that if you slouched or let your stomach out, it would start beeping. Supposedly this would train you to always keep your stomach muscles tensed and not slouch.
Either that or it would train you to avoid wearing it.
The Miami Herald - Oct 7, 1973
Created by Dr. Robert Metz, Slimming Insoles were advertised as “the first and only massage insole in the world which reduces weight and regulates the digestion system.”
Here’s a link to the 1997 FTC complaint against Metz and his company
. It noted that, “In truth and in fact, scientific studies do not demonstrate that Slimming Insoles cause significant weight loss without changes in diet or exercise."
And yet, Slimming Insoles are still being sold. I'm not sure if Dr. Metz himself is selling them. But you can buy some at Amazon
, and they make specific claims about causing weight loss: "These slimming magnets emit magnetic waves which weaken fat cells in your body... Lose weight by walking with magnetic insoles."
St. Louis Post-Dispatch - Mar 3, 1996
Patent No. 4,344,424
, granted to Lucy L. Barmby of Sacramento, California in 1982. From the patent description:
a primary object of this invention is to provide a new and novel device for preventing the consumption of food by an individual.
It goes into more detail about who the invention might benefit:
The temptation to eat which leads one to eat excessively is ever present and the ready availability of attractively prepared, taste-tempting foods makes the temptation to eat and therefore to over eat virtually irresistible. Frequently, this temptation is so great that compulsive eating is not uncommon and many persons are virtually without the strength of will to resist overeating. The average person, therefore, does have a problem as to the over consumption of food but, even worse, when certain individuals are exposed to food constantly such as chefs, cooks, restaurant personnel or the like, it is a foregone conclusion that these individuals will consume far more food than is proper particularly when such food is usually readily available at no cost. Typical of such groups of individuals is the housewife who must frequently cook meals during the day which generally includes the preparation of such fattening foods such as pies, pastries, and the like. During the preparation of such meals not only is there the temptation to nibble on the food being prepared but it is generally necessary that the food be tasted during preparation thereby constantly stimulating the appetite and promoting the consumption of large quantities of food.
I'm imagining a husband preparing to go to work and strapping the anti-eating face mask on his wife before he leaves.
But couldn't the wearer just lift the mask off? Nope. It's locked on, though "under emergency conditions, the strap may be cut and the face mask of the invention removed."
Edmonton Journal - Oct 8, 2006
The invention reminds me of the Scold's Bridle, aka 'muzzle for ladies,'
that some women were forced to wear back in olden times.
Last year, New Zealand sausage maker Beehive debuted a line of sausages that it claimed were 'flexitarian'. This term describes a diet that is semi-vegetarian
. So, a plant-based diet that only occasionally includes meat.
What made Beehive's sausages flexitarian? According to the company, it was because they were only 80% meat, and contained 20% plant-based filler.
By that standard, you might qualify as flexitarian if you only eat 4/5 of a sausage, instead of the whole thing.
More info: Beehive on Facebook
A scriptural approach to a trim and attractive body… working with the Lord, you’ll harness the POWER of your body’s own computer system to make you eat the kinds of foods you should and in the right amounts.
For more details of Lovett's devil-fighting diet regimen, you can borrow and read his 1977 book online for free via archive.org
Orlando Sentinel - Dec 12, 1974
How it works:
You don't eat the lettuce seeds. You stick them in your ears. Your appetite will supposedly disappear.
Los Angeles Times - Aug 29, 1988
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