Offered by Benchtop Brewing Co. of Norfolk, Virginia. The name of the beer is Chapulin Exchange, but the star ingredient is grasshoppers, as well as chipotle peppers and lime zest. The brewer won't say exactly how many grasshoppers each beer contains. But whatever the number is, I'll pass.
Here's a new thing for rich people to spend their money on! Winemaker Leclerc Briant has announced that it's producing the world's first-ever champagne that will be fermented and aged in a gold barrel. In fact, it's apparently the first wine of any type to be aged in gold. It'll go on sale in 2021.
Explaining the reason for trialling a gold-coated barrel – which [head winemaker Hervé Jestin] admitted was “very expensive” – he said it was due to the metal’s unique solar properties. Commenting that there is “a resonance between solar energy and the wine”, he told db that the use of gold would, he believes, “increase the level of solar activity during the first fermentation”. He also recorded that “gold makes a connection with cosmic activity” – an important part of biodynamic principles – while noting that the wine stored in the gold-coated barrel was “completely different” to those from the same plot that had been fermented and aged in other types of vessel.
In response, the folks at thedrinksbusiness.com noted that they "struggled to understand how the gold would affect the fermentation, other than providing an inert and impermeable container for the process."
Of course, it probably won't change the flavor at all. But it's gold, so it will certainly affect the price!
Many of you might remember the Miller vortex bottle. Its selling point was that the neck was ribbed on the inside, which supposedly allowed the beer to pour out faster. Apparently there just wasn't a large enough community of speed drinkers who cared about this to allow the vortex bottle to be much more than a passing gimmick.
drunken walking is beginning to get the attention it merits. The problem appears so intractable that federal Department of Transportation officials have allocated $370,000 this year to study how and why this type of accident occurs.
Actually, although it sounds odd to study the problem of drunken walking, I wouldn't want to trivialize the problem. There was a case just recently here in San Diego of a young college student who decided the quickest way home from the bar was to walk across I-8. She didn't make it.
One of the most notorious marketing failures in the beer industry: Miller's decision to create a beer that not only tasted like water, but looked like it as well. It was an outgrowth of the "clear craze" of the 1980s and 90s (making transparent products because, as wikipedia notes, "clarity was equated with purity and freedom from artificial dyes").
Back in 2016, Paul posted some ads for Sanatogen Tonic Wine from early in the 20th century. Here are some more ads for this fine product, but from later in the century (1960s), in which the marketing team decided to focus on how this medicinal wine was the cure for a housewife's blues. Feeling bored at home, run-down by the kids? No problem, just take a little swig of Sanatogen and you'll be numb to your problems in no time! "That's lovely... that's better"
There's now a more high-tech alternative. The Plum Dispenser is a $1500 gadget that stores several bottles of wine, but dispenses a glass at a time — allowing hotel guests to buy a single glass in their room rather than a whole bottle. It's basically wine on tap. Though the prices aren't cheap:
At La Confidante, the Plum in every room dispenses Evesham Wood pinot noir from Oregon ($5.25 for a 2-ounce glass; 5 oz. for $16) and Justin sauvignon blanc ($4, $12) from Paso Robles.
$16 for 5 ounces of wine? You could go to a local supermarket and buy an entire bottle for that.
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Who We Are
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction books such as Elephants on Acid.
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.
Our banner was drawn by the legendary underground cartoonist Rick Altergott.