Etiquette and Formal Behavior

A Date With Your Family

No one, even at the time, thought of incest allusions?

Posted By: Paul - Sat Oct 07, 2017 - Comments (3)
Category: Etiquette and Formal Behavior, Family, PSA's, 1950s

Elevator Proxemics

Proxemics was a term coined by anthropologist Edward Hall to describe the study of "man's use of space as a specialized elaboration of culture."

Elevator proxemics, by extension, is the study of the use of space in elevators. Or put another way, how people behave in elevators.

The most widely cited expert on this subject is the psychologist Layne Longfellow. On his website, he describes how he became the media's go-to guy for questions about elevator behavior:

It's the mid-1970s, and I am in my office, Director of Executive Seminars at The Menninger Foundation. My phone rings, and my friend Ralph Keyes, the writer, says, "I'm doing an article for New York magazine on how to behave in an elevator. I'd like to interview you."

"Ralph, I know nothing about it and have never given it a second thought."

"I know, but you have a prestigious position as a psychologist and you're funny, so make something up."

I leaned back in my swivel chair, tossed my feet up on my desk, gazed unfixedly into the trees outside my window, and said some things that I thought were, in fact, funny - but also true. Ralph published the article, and then my phone REALLY began to ring - I had entered the world's media archives as an expert on elevator behavior.

Below are a few nuggets of wisdom I've been able to glean about the science of elevator behavior, gathered from a handful of articles, mostly referencing Longfellow. Although a few other researchers have also been roped into becoming instant experts on the subject.

  • Studies of elevator body placement show a standard pattern. Normally the first person on grabs the corner by the buttons or a corner in the rear. The next passenger takes a catercorner position. Then the remaining corners are seized, and next the mid-rear-wall and the center of the car. Then packing becomes indiscriminate.

  • "When the sixth person gets on you can watch the shuffle start," says Longfellow. "People don't quite know what to do with the sixth person. Then another set of rules comes into play governing body contact."

  • In an uncrowded elevator, men stand with hands folded in front or women will hold their purses in front. That's called the Fig Leaf Position. Longfellow says, "As it gets more crowded you can see hands unfold and come down to the sides, because if you have your hands folded in front of you in a really crowded elevator, there's no telling where your knuckles might end up. So out of respect for the privacy of other people you unfold them and put them at your side."

  • High-status individuals are given more space. For instance, if the president of the company gets on, he gets more space.

  • Men leave more space between themselves and other men than women do with other women.

  • People tend to put more space between themselves and others wearing bright colors because, says psychologist Robert Sommer, "it's too much stimulation."

  • According to Ralph Keyes, "The self-confident, it turns out, never get on first. Instead, they wait affably with underlings for the cab, then wave everyone ahead into the car like a hen mothering chicks."

  • Passengers avoid eye contact because, explains Longfellow, "eye contact, especially in American culture, is the root to intimacy."

  • "The ultimate egregious faux pas a person can commit in an elevator is to face the back," says Longfellow. "Everybody allocates as much space as possible to the lunatic who's facing the wrong way. If you'll do something so outrageous as to stand backwards and look at them, God knows what else you would do."

  • Everyone looks at the numbers. The most common explanation for this is that it allows everyone to avoid eye contact, and it gives people "the appearance of having something to do." But anthropologist Harvey Sarles argues that the real reason to watch the numbers "is to enhance peripheral vision and allow you to keep an eye out for any quick, dangerous movements around you. Then if someone is going to jump you, you can make an adjustment."

Longfellow eventually distilled his knowledge into a handy 7-point guide to How To Behave In An Elevator:

  1. Face forward.

  2. Fold hands in front.

  3. Do not make eye contact.

  4. Watch the numbers.

  5. Don’t talk to anyone you don’t know.

  6. Stop talking with anyone you do know when anyone enters the elevator.

  7. Avoid brushing bodies.

Sources: LA Times - Aug 20, 1982; New York magazine - Nov 21, 1977. Image source: intro to soc.

Posted By: Alex - Tue Aug 30, 2016 - Comments (5)
Category: Etiquette and Formal Behavior

Turnabout Man

The moral is: don't suppress your road rage, it's not healthy!

Posted By: Paul - Sun Aug 30, 2015 - Comments (3)
Category: Etiquette and Formal Behavior, PSA's, 1930s, Cars

Writing Better Social Letters

Posted By: Paul - Sun May 17, 2015 - Comments (2)
Category: Etiquette and Formal Behavior, Family, PSA's, 1950s

“Nice Girls Don’t Stay for Breakfast”

Some post-orgasmic singing from an era when sexual mores were in flux.

Posted By: Paul - Sun Feb 15, 2015 - Comments (5)
Category: Etiquette and Formal Behavior, Food, Music, Sex Symbols, 1960s

Johnson Smith Catalog Item #31


From the 1930s catalog.

Posted By: Paul - Mon Apr 21, 2014 - Comments (16)
Category: Etiquette and Formal Behavior, Johnson Smith Catalog, Sexuality, Books, 1930s

Girls Who Go Wrong



Click each image for greater readability.


Posted By: Paul - Tue Jun 11, 2013 - Comments (8)
Category: Etiquette and Formal Behavior, Comics, 1940s, Ethics and Morals

Peter Prim’s Portraits of Good and Bad Girls and Boys

[Click to enlarge]

Why do the bad kids always seem to be having so much more fun than the little angels?

There are only eighteen illustrations in this old book, but each one a gem!

Read them here.

Posted By: Paul - Mon Oct 29, 2012 - Comments (8)
Category: Etiquette and Formal Behavior, Evil, Children, Nineteenth Century

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Who We Are
Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction books such as Elephants on Acid.

Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.

Our banner was drawn by the legendary underground cartoonist Rick Altergott.

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