In 1991, the New York Port Authority launched a $90,000 program to teach its employees to be friendlier to tourists. As part of this program employees "were encouraged to repeat the following mantra as a send-off to visitors: 'Thank you. Have an airport nice day.'"
I wonder where Katsuo Katugoru was during the big 2011 tsunami... if he got a chance to use his invention.
Orlando Sentinel - Aug 23, 1998
Update: I've concluded that Katsuo's inflatable underpants were fake news. Never happened. Columnist Mark Gibbs called it out as such in his May 4, 1998 column in Network World magazine. He also offered some prescient thoughts about the emergence and possible consequences of the fake-news phenomenon:
Tokyo commuter Katsuo Katugoru caused havoc on a crowded tube train when his inflatable underpants unexpectedly went off. The rubber underwear was made by Katsuo himself and was designed to inflate to 30 times their original size in the event of a tidal wave. "I am terrified of water, and death by drowning is my greatest fear," said Katsuo, 48.
— Unsubstantiated story carried March 3, 1998, by London's Daily Telegraph, National Public Radio and many other serious news organizations.
What's interesting about this story (other than the weirdness) is the coverage the story received. According to some reports, The Associated Press sourced it, but no one has been able to find any AP reference. You have to wonder how the likes of NPR and the Daily Telegraph could run with it.
What the event illustrates is a phenomenon that will become increasingly common — the Internet raising gossip, jokes and misinformation to the status of truth. This is what I call "anti-data." Anti-data is not the opposite of data, rather it is the stuff that dilutes and invalidates the data you need.
Part of the reason anti-data exists is because the Internet supports the rapid transfer of huge amounts of what we'll call, for the sake of argument, "news." Way back in 1967, Marshall McLuhan noted the consequence of speedy news delivery as a general trend of modern media in "The Medium is the Message: An Inventory of Effects," (p. 63):
Information pours upon us, instantaneously and continuously. As soon as information is acquired, it is very rapidly replaced by still newer information. Our electrically configured world has forced us to move from the habit of data classification to the mode of pattern recognition.
The Internet amplifies this effect and applies it not only to news but also to intelligence about markets, people and business concerns in general.
To corporations, this should be a great concern. As your employees begin to rely on pattern recognition over data analysis, generally their judgment will become less consistent.
Their correct conclusions may well become more accurate, but their wrong ones will tend toward the catastrophic. These extremes might average the same as prior judgments, but the fact that the highs are stellar and the lows, abysmal, will induce chaotic behavior.
Invented by artist Dick Turner in 1992. The organizers of the 1994 Winter Olympics in Lillehammer then got wind of it, and decided it would be "the perfect way to make light of Norwegians' reputation as a dour people and ordered 100,000 of them for Olympic workers and town residents to wear."
But they did this without crediting Turner at all. Nor did they order the smile machines from him. When Turner complained, someone from the Norwegian embassy in Washington called him "and acknowledged that the Smile Machine was his idea but said nothing further could be done about it."
In 1994, Jeff Goldstein, who described himself as a “semi-active pagan-Jewish minister,” got into trouble with the city of Madison, Wisconsin because he refused to mow his lawn. He claimed that to do so would violate his religious beliefs since he worshipped plants. He said he actually prayed to his lawn, and that to mow it would be a “holocaust against the green creatures.”
Goldstein explained that he had formed his beliefs after reading The Secret Life of Plants by Peter Tomkins and Christopher Bird. I’ve read that book. If you like strange science, it’s a good read, full of plant-science weirdness. Though I didn't come away from it believing plants are sacred.
The court didn't buy Goldstein's argument, but I don't know if he ever ended up mowing the lawn.
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Who We Are
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction books such as Elephants on Acid.
Paul Di Filippo
Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.
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