More denim weirdness. Designer Y/Project has come out with denim panties. On social media, people have nicknamed them “Janties” (short for Jeans Panties). They're available from retailer SSense
, for $315. From their website:
Denim can be cheeky. And eye-catching. These “brief-style shorts” can be worn under or over pants, meaning they’re far more versatile than what you’d traditionally expect from a pair of briefs. Underwear that doesn’t need to stay “under there.”
Bra-maker Simons recently apologized for its line of bras named after prominent Canadian women. For example, they had the Beverley bralette, named after former Chief Justice of Canada Beverley McLachlin. The Flora, named after Flora Macdonald, Canada's first female minister of Foreign Affairs. And the Stella push-up bra, named after social activist Stella Lord, who fought against poverty in Nova Scotia.
Some of the women are still living and hadn't been contacted for their consent. Plus, the link between lingerie and chief justices, social activists, etc. seemed unclear to just about everyone. Noted Marketing professor Ken Wong: "This is marketing at its worst... Somebody there probably said, 'We need to connect our product to this empowerment movement.' But what they failed to consider is will people find it offensive and insulting."
More details: msn.com
An idea recently introduced by Hanes, which is putting trading cards featuring Michael Jordan modeling underwear into packs of their men's underwear. From the press release:
Beginning March 11, more than 800,000 specially marked bonus packs of Hanes men’s underwear, including Comfort Flex Fit boxer briefs, will contain a pack of 30th Anniversary Michael Jordan trading cards. A total of 170 different Fleer trading cards have been produced by The Upper Deck Company, each with a picture of Jordan from one of his Hanes advertisements on the front and vital statistics and fun facts on the back. Cards are inserted randomly in five-card packs. Ten lucky consumers will find a rare Michael Jordan autograph card in their packs.
If there's a total of 170 different cards, how much underwear would you need to buy to get them all?
Apparently, they exist. Farm Show magazine
Dairy farmers can reduce mastitis by fitting their cows with "bras", according to Michael Battisti, a Syracuse, New York, dairy farmer, who outfits half of his 69-cow herd with brassiere-like harnesses to keep them from damaging low-hanging udders with their hooves... "They keep the udders clean and the teats tucked up out of the way so they won't get stepped on," says Battisti, who has used bras on his cows for several years.
Long Beach Independent Press-Telegram - July 2, 1977
Created by Kursty Groves. The bra monitored the wearer’s heartbeat and contacted the police if there was a sudden change indicative of a panic response (suggesting that the wearer was being attacked or in danger). The bra was reportedly going to be manufactured and sold by the British design firm PDD, but as far as I can tell, it never made it to market.
Image source: Visual Arts Data Service
Discover magazine - October 1999
Atlanta Constitution - July 25, 1999
Organic Basics boasts that its Silvertech 2.0 line of underwear has been treated with anti-microbial silver chloride, and therefore never needs to be washed. Or, at least, only needs to be washed every few weeks.
Maybe that pitch works for some people, but it doesn't work for me. I don't want to be rewearing a pair of sweaty, old underwear, even if it has been anti-microbially treated.
Product page (Kickstarter)
From Omni magazine (Aug 1981): "The latest discotechnological breakthrough is an item called Rock and Roll Hot Pants. By wiring your shorts or panties to a stereo speaker with a 15-foot cord, which relays the music to a two inch disc on your waistband,”you get an incredible tingle all over your body,” claims inventor David Lloyd."
Santa Rosa Press Democrat - Jan 27, 1981
Omni magazine - August 1981
I wonder where Katsuo Katugoru was during the big 2011 tsunami... if he got a chance to use his invention.
Orlando Sentinel - Aug 23, 1998
I've concluded that Katsuo's inflatable underpants were fake news. Never happened. Columnist Mark Gibbs called it out as such in his May 4, 1998 column in Network World magazine
. He also offered some prescient thoughts about the emergence and possible consequences of the fake-news phenomenon:
Tokyo commuter Katsuo Katugoru caused havoc on a crowded tube train when his inflatable underpants unexpectedly went off. The rubber underwear was made by Katsuo himself and was designed to inflate to 30 times their original size in the event of a tidal wave. "I am terrified of water, and death by drowning is my greatest fear," said Katsuo, 48.
— Unsubstantiated story carried March 3, 1998, by London's Daily Telegraph, National Public Radio and many other serious news organizations.
What's interesting about this story (other than the weirdness) is the coverage the story received. According to some reports, The Associated Press sourced it, but no one has been able to find any AP reference. You have to wonder how the likes of NPR and the Daily Telegraph could run with it.
What the event illustrates is a phenomenon that will become increasingly common — the Internet raising gossip, jokes and misinformation to the status of truth. This is what I call "anti-data." Anti-data is not the opposite of data, rather it is the stuff that dilutes and invalidates the data you need.
Part of the reason anti-data exists is because the Internet supports the rapid transfer of huge amounts of what we'll call, for the sake of argument, "news." Way back in 1967, Marshall McLuhan noted the consequence of speedy news delivery as a general trend of modern media in "The Medium is the Message: An Inventory of Effects," (p. 63):
Information pours upon us, instantaneously and continuously. As soon as information is acquired, it is very rapidly replaced by still newer information. Our electrically configured world has forced us to move from the habit of data classification to the mode of pattern recognition.
The Internet amplifies this effect and applies it not only to news but also to intelligence about markets, people and business concerns in general.
To corporations, this should be a great concern. As your employees begin to rely on pattern recognition over data analysis, generally their judgment will become less consistent.
Their correct conclusions may well become more accurate, but their wrong ones will tend toward the catastrophic. These extremes might average the same as prior judgments, but the fact that the highs are stellar and the lows, abysmal, will induce chaotic behavior.