Weird Universe Blog — June 2, 2020

Bitten desserts in advertisements

Do consumers find images of desserts in advertisements more appealing if the desserts are whole, cut, or bitten?

The answer: it depends on whether or not the consumer is currently on a diet. That's according to research conducted by Donya Shabgard at the University of Manitoba for her 2017 master's thesis. From the thesis:

While participants without any dieting experience seemed to be unaffected by the bitten dessert, those with dieting experience who viewed the bitten dessert responded more favorably (higher purchase intentions, desirability evaluations, etc.) than those who viewed the cut and whole desserts. These findings were expected as research has shown that dieters differ from non dieters in their responses to food cues (Frank, Kim, Krzemien, & Van Vugt, 2010)...
These findings explain that the bitten dessert is percieved as more real and authentic in comparison to the cut and whole dessert, and, thus, these perceptions of realness resulted in its positive evaluations. After the bitten dessert, the cut dessert was perceived as being the next most real, with the whole dessert being viewed as the least real of the three.

via Really Magazine

Posted By: Alex - Tue Jun 02, 2020 - Comments (0)
Category: Food | Advertising | Psychology | Dieting and Weight Loss

June 1, 2020



image source: Smithsonian

Wilkes-Barre Times Leader - May 25, 1938

Posted By: Alex - Mon Jun 01, 2020 - Comments (1)
Category: Hygiene | 1930s | Teeth

Follies of the Madmen #478

The horrifying Hotpoint Corporate Spokesbeing, with a giant Hotpoint logo wedged into its brain, appears to a mother and child.


Posted By: Paul - Mon Jun 01, 2020 - Comments (2)
Category: Aliens | Business | Advertising | Corporate Mascots, Icons and Spokesbeings | Domestic | Surrealism | 1940s | Brain Damage

May 31, 2020

Freeze-Dried Human Bodies

Philip Backman's 1978 patent describes a process for freeze-drying human bodies.

The problem with freeze-drying any large animal is that there's not enough surface area to allow for rapid freeze-drying. So, to increase the surface area, Backman explained that it would first be necessary to freeze the body and then smash it into small pieces in a hammer mill. Once the body had undergone this "surface enhancement," it could be rapidly freeze-dried, which would remove the water in the body, reducing its weight by 95%. The resulting remains could be kept in an urn, just like cremated remains.

Backman argued that his freeze-drying process had all the advantages of cremation (in terms of reducing the body to a compact size), but cost less. However, the funeral industry apparently didn't like the idea of running bodies through a hammer mill.

Posted By: Alex - Sun May 31, 2020 - Comments (5)
Category: Death | Inventions | 1970s

May 30, 2020

Jesus in a Tree

Last month, crowds in Magangue, Columbia flocked to see an image resembling Jesus that appeared in a tree at night.

Streetlights beneath the tree created the illusion. So it's not clear why no one had ever noticed it before.

As far as pareidolia goes, it's actually a pretty good one.

More info: The Sun

The tree during the day:

Posted By: Alex - Sat May 30, 2020 - Comments (0)
Category: Religion

1979 TV Commercials

Your time machine back to forty years ago. Perhaps a solace in such troubled times as now.

Posted By: Paul - Sat May 30, 2020 - Comments (0)
Category: Business | Advertising | Culture and Civilization | Foreign Customs | 1970s

May 29, 2020

Beef Rainbows

I've often noticed this phenomenon. Occasionally wondered what caused it, and sometimes suspected it must be due to toxic chemicals.

image source: imgur

Turns out, it's totally normal and nothing to worry about. The common name for it is 'beef rainbows,' but the technical term is birefringence. The Texas A&M meat science page offers an explanation:

It is caused by the reflectance of light off of muscle proteins, and it is analogous to the color distribution produced by a prism. Muscle proteins are arranged in strands called myofilaments, which are bound together to form myofibrils. Myofibrils are bound together to form muscle fibers, which form together to form muscle bundles and finally whole muscles. When the myofilaments are cut at the appropriate angle, exposing a cross section of the myofilaments, the reflectance of light off the proteins produces the characteristic appearance associated with iridescence.

The USDA also reassures consumers that it doesn't mean that meat is spoiled:

Iridescent Color of Roast Beef
Sliced cooked beef or lunch meat can have an iridescent color. Meat contains iron, fat, and many other compounds. When light hits a slice of meat, it splits into colors like a rainbow. There are also various pigments in meat compounds which can give it an iridescent or greenish cast when exposed to heat and processing. Iridescent beef isn't spoiled necessarily. Spoiled cooked beef would probably also be slimy or sticky and have an off-odor.


Posted By: Alex - Fri May 29, 2020 - Comments (5)
Category: Food

Partisan Boxers

Just in time for the 2020 election, from the legendary Frederick's Of Hollywood.

Ad source.

Posted By: Paul - Fri May 29, 2020 - Comments (5)
Category: Animals | Politics | Underwear | 1950s

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All original content in posts is Copyright © 2016 by the author of the post, which is usually either Alex Boese ("Alex"), Paul Di Filippo ("Paul"), or Chuck Shepherd ("Chuck"). All rights reserved. The banner illustration at the top of this page is Copyright © 2008 by Rick Altergott.

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