The vacuous expression you know has been spreading (in speech, though not, thank heaven, in writing) like the most virulent cancer for decades… But it was left to Barney Oldfield, an eighty-seven-year-old retired air force colonel, to launch a vigorous campaign against you know. In 1997 Colonel Oldfield, a Nebraskan, offered a $1,000 scholarship to the Nebraska student who submitted a tape recording of a radio or television broadcast with the most you knows in fifteen minutes.
The first year’s winner was thirteen-year-old Dalton Hartman, who submitted a tape with forty-one you knows in four minutes, thirty-eight seconds. The next year, a fifth grader named Jason Rich took the prize. His tape, a twelve-minute interview with a basketball coach, had sixty-four you knows...
Colonel Oldfield has made arrangement in his estate for continuation of the contest.

"Divorce magazine was born in the waiting room of a doctor's office. My wife and I were waiting to see a marriage counselor. ... As it became clear that the marriage was doomed, what I wanted most was information. ... Later, reflecting on the experience, it occurred to me that there must be millions of people in this country who need good solid information about how to survive divorce and its after-effects. Thus, the idea for Divorce magazine."

media experts say Divorce was simply a flawed idea for a magazine. "Most life style magazines have a purchase cycle they can identify," explains Joshua Ostroff, an associate media director at Hill, Holliday Connors Cosmopulos. "But hopefully divorce is a one-shot deal. No one wants to stay in the category. They weren't going to make a lot of money off long-term subscriptions."