A "thinking clock" with no hands and designed to make time-telling difficult has just been invented and built by an ingenious Benton Harbor manufacturer, Alfred L. Sohm, who operates the Acme Game company at the Benton Harbor Industrial center.

The clock, first of its kind ever to be built, announces the hours by a complicated system of lights, buzzers, chimes, and bells. Its inventor proudly claims that several minutes will be required by the average person to tell from the new clock just what time it is.

While the person is trying to tell the time, he will receive all sorts of other information that is designed to distract his attention and confuse him even further. The revolutionary design of the new instrument is expected by its builder to make "clock watching" a fascinating pursuit.

While the new device is perhaps reminiscent of a Rube Goldberg patent, apparently there is a sound principle behind it. The object is to attract attention and discussion for advertising purposes. Instead of merely glancing at the hands of a clock to get the time, people using this clock will have to ponder a bit, and meanwhile they will be taking in concentrated doses of advertising.

The device, called Taste the TV (TTTV), uses a carousel of 10 flavour canisters that spray in combination to create the taste of a particular food. The flavour sample then rolls on hygienic film over a flat TV screen for the viewer to try.