Category:
Psychology
Sep 12, 1952: At the end of the first quarter of a high-school football game in Natchez, Mississippi, the 165 members of the Tigerettes cheerleading squad mistakenly marched onto the field to perform their halftime routine. Made aware of their mistake, the cheerleaders began to faint. All of them. One after another. A witness described them as "dropping out like flies". It remains one of the largest mass-fainting events in history.

Shreveport Journal - Sep 13, 1952

The Tigerettes
Monroe Morning World - Apr 27, 1952
This is another example of the military's interest in using sound to demoralize the enemy. This device was rather straightforward: "Dropped from a plane, the balloon bomb would drift to earth while the recorder blared out surrender demands or other morale-breaking messages to the enemy."
See also:
Weird alien sounds designed to terrify and panic, and
Ghost Tape Number Ten

The Pantagraph - Oct 12, 1951
1979: To help cure his shyness around women, Pierre Beaumard's therapist had him lie sandwiched between two mattresses. This was meant to simulate the womb. Four people then walked on top of the mattresses to "stamp out his complexes". Beaumard died of suffocation.
I'm skeptical about whether this story is true. For some reason it makes my BS spidey sense tingle. It was definitely reported in papers as legitimate news, but it's been known to happen that reporters will hear an urban legend or joke and then (knowingly or not) put it out on the wire services as a true story. I'm suspicious that's what happened here. I'd believe it more if I could find an original French source, which I can't.

The Santa Clarita Signal - May 27, 1979

The Ottawa Citizen - May 17, 1979
A simple, psychological trick maximizes church giving:
The ushers, with contribution plates, started on their rounds. The evangelist said she had instructed them to say "Amen" whenever 25 cents was dropped into the plate; when 50 cents the usher was to say "Hallelujah!" and when $1 the usher was to say "Glory hallelujah!" in a loud tone. The collection amounted to $1,100...
the evangelist knew that no person with money to give would be content with an "Amen" when a neighbor, sitting in the next pew, was acclaimed with a "Glory hallelujah!"

New York Times - May 18, 1919
'Swindle's Ghost' is a term for an optical illusion that some psychologists have offered as a possible scientific explanation for ghost sightings. Actually, I doubt that many sightings are a result of this phenomenon, but I like the name.
Newsday Special Correspondent Paul Brock (May 15, 1967) offered this explanation:
One after-image, which psychologists believe has given rise to many reports of nocturnal apparitions, is called "Swindle's Ghost." It was first described by the American psychologist P.F. Swindle, about 45 years ago.
It can be summoned up by anybody. Using no more ectoplasm than a table lamp, friends can join you in this weird experiment, right in your own living room. Choose a dark moonless night and draw the drapes securely so that no stray light from street lamps or passing cars enters the room. Group the chairs near a table or floor lamp with one person directly alongside it to switch it on and off.
First, everyone must remain in the darkened room for at least 10 minutes before the experiment begins, so that the eyes can adjust completely to the darkness. Then, each ghosthunter must look steadily toward the lamp but not directly at it. They must keep perfectly still and keep the eyes from moving during the time the room will be illuminated and immediately afterward.
Now turn on the lamp for a full second. Turn it off. Shortly after you will see the whole scene loom up in the darkness with startling clarity, and the ghost impression will last for some time. Not only will everything appear exactly as it was when the light was on, but many precise details will be evident which could not possibly have been noted during the brief illumination...
The same optical illusion occurs when someone reports that he has seen a ghost in a graveyard at night. If a man is passing a graveyard at night and the moon breaks through the clouds just as he is opposite a white tombstone, in a few minutes he might see a vague white form loom up before him. The moon's illumination has created the 'ghost' which the man actually does see, but which is only an after-image— in the image of "Swindle's Ghost."
Some more info in the book
Systems Theories and A Priori Aspects of Perception:
Swindle observed that if one experiences a very bright flash, one achieves a very powerful positive afterimage that may last over a period of hours. "Swindle's Ghost," as it is referred to occasionally, is a conscious image sustained purely by cortical activity; it is an image created by a stimulus that is not present during later observation. In spite of the absence of a distal stimulus, the image is very real. Observations by Gregory, Wallace, and Campbell (1959) and Davies (1973) attests to just how real it is; if a Swindle's Ghost image is a corridor, and one walks down it in total darkness, one seems to be walking, briefly, through his or her own afterimage.
You can find Swindle's original article here:
Swindle, P.F. (1916). Positive Afterimages of long duration. American Journal of Psychology, 27, 325-334.
We've now posted about several cases of clinical zoanthropy, which is the belief that one has turned into an animal. There was the
woman who thought she was a camel, and another woman
who decided she was a chicken.
Here's a third case, from 1982. Walter Murphy of Los Angeles, believing he was a gopher, started burrowing holes. PCP contributed to his delusion. He ended up suffocating to death inside one of his holes.

Kenosha News - Sep 21, 1982
This post seemed appropriate for Valentine's Day, since it's about an engineer's attempt to use machine logic to improve the "ambiguities of the woman/man relationship".
James F. Hollander was a patent attorney with a degree in electrical engineering. In the late 1970s he invented and patented what he called the "Human Relationship Simulator". It consisted of a box with various dials.
Even after reading
his patent, and an article about his invention, I'm not exactly sure how the thing operated. From what I can gather, if a couple were having an argument, or needed to make a decision (such as where to go for dinner), they could both adjust dials on the Simulator, and it would give them an answer. And measure the intensity of their feelings.

The Relationship Simulator
Here's more info from a 1977 article in the
Asbury Park Press:
Taking a hypothetical issue, such as a man and woman deciding whether or not to go out to dinner, information is fed into the panels. One represents the man; the other, the woman.
Each subject uses dials that represent four areas — compliance with society, attention to own desire, social pressure and personal inclination. The personal inclination and social pressure gauges are intricately detailed to show adamant 'yes' or 'no' responses, or degrees such as strong preference, or very much or some.
Attention to desire is measured in readings of low, medium and high, as is compliance with society.
As the subjects feed this information into the panels, other gauges measure tension, feelings, guilt or pride, emotional independence, like and dislike, and influence, based on each decision.
The machine does the thinking, lights a decision of 'yes' or 'no' and tells the subjects their emotional responses....
In a marriage situation, Hollander said the device could show the individuals why something is going wrong in the relationship if arguments are portrayed and feelings defined.
"I wanted to pick out the ambiguities of the woman/man relationship," he pointed out.

Asbury Park Press - Aug 29, 1977
If that doesn't seem entirely clear, then here's a sample from Hollander's patent:
The decision voltage output of the man-simulator is connected to the threshold detector of the woman-simulator via a sense port. Similarly, the woman-simulator has a decision voltage output port connected to a sense port and input to the level threshold detector of the man-simulator. A switch interrupts each output so that the effect of relationship can be shown. By adjustment and interpretation of the dial settings and decision indications, paradoxes and problems in man-woman relationships are demonstrated.
In 1957, advertiser John P. Cunningham came up with the concept of an "Index of Boredom" in an attempt to quantify how bored TV viewers were while watching shows. His research team studied 160 viewers in New Brunswick, NJ, and concluded that the most boring show on TV was Milton Berle, while the least boring show was "I Remember Mama".
But they also came across an unexpected finding: people would continue to watch TV shows even if they found them boring.
Perhaps the strangest fact to emerge from the reports was that people watch programs even though they are tired of them. Some of those surveyed were quite hostile to the spate of westerns on TV, but they watched westerns anyway.

Deseret News - Oct 29, 1957
Assuming this woman was telling the truth, and she really thought she was a camel, then her case would be an example of the very rare condition known as clinical zoanthropy. That is, the belief that one has turned into an animal.
We've posted about this condition before, in the case of
the woman who thought she was a chicken.

Alabama Journal - Feb 27, 1976
I thought the woman might have been inspired by Joe Camel, but it turns out
he was only introduced in 1987.

image source: Band of Artists