A simple, psychological trick maximizes church giving:
The ushers, with contribution plates, started on their rounds. The evangelist said she had instructed them to say "Amen" whenever 25 cents was dropped into the plate; when 50 cents the usher was to say "Hallelujah!" and when $1 the usher was to say "Glory hallelujah!" in a loud tone. The collection amounted to $1,100...
the evangelist knew that no person with money to give would be content with an "Amen" when a neighbor, sitting in the next pew, was acclaimed with a "Glory hallelujah!"
New York Times - May 18, 1919
'Swindle's Ghost' is a term for an optical illusion that some psychologists have offered as a possible scientific explanation for ghost sightings. Actually, I doubt that many sightings are a result of this phenomenon, but I like the name.
Special Correspondent Paul Brock (May 15, 1967) offered this explanation:
One after-image, which psychologists believe has given rise to many reports of nocturnal apparitions, is called "Swindle's Ghost." It was first described by the American psychologist P.F. Swindle, about 45 years ago.
It can be summoned up by anybody. Using no more ectoplasm than a table lamp, friends can join you in this weird experiment, right in your own living room. Choose a dark moonless night and draw the drapes securely so that no stray light from street lamps or passing cars enters the room. Group the chairs near a table or floor lamp with one person directly alongside it to switch it on and off.
First, everyone must remain in the darkened room for at least 10 minutes before the experiment begins, so that the eyes can adjust completely to the darkness. Then, each ghosthunter must look steadily toward the lamp but not directly at it. They must keep perfectly still and keep the eyes from moving during the time the room will be illuminated and immediately afterward.
Now turn on the lamp for a full second. Turn it off. Shortly after you will see the whole scene loom up in the darkness with startling clarity, and the ghost impression will last for some time. Not only will everything appear exactly as it was when the light was on, but many precise details will be evident which could not possibly have been noted during the brief illumination...
The same optical illusion occurs when someone reports that he has seen a ghost in a graveyard at night. If a man is passing a graveyard at night and the moon breaks through the clouds just as he is opposite a white tombstone, in a few minutes he might see a vague white form loom up before him. The moon's illumination has created the 'ghost' which the man actually does see, but which is only an after-image— in the image of "Swindle's Ghost."
Some more info in the book Systems Theories and A Priori Aspects of Perception:
Swindle observed that if one experiences a very bright flash, one achieves a very powerful positive afterimage that may last over a period of hours. "Swindle's Ghost," as it is referred to occasionally, is a conscious image sustained purely by cortical activity; it is an image created by a stimulus that is not present during later observation. In spite of the absence of a distal stimulus, the image is very real. Observations by Gregory, Wallace, and Campbell (1959) and Davies (1973) attests to just how real it is; if a Swindle's Ghost image is a corridor, and one walks down it in total darkness, one seems to be walking, briefly, through his or her own afterimage.
You can find Swindle's original article here:
Swindle, P.F. (1916). Positive Afterimages of long duration. American Journal of Psychology, 27, 325-334.
We've now posted about several cases of clinical zoanthropy, which is the belief that one has turned into an animal. There was the woman who thought she was a camel
, and another woman who decided she was a chicken
Here's a third case, from 1982. Walter Murphy of Los Angeles, believing he was a gopher, started burrowing holes. PCP contributed to his delusion. He ended up suffocating to death inside one of his holes.
Kenosha News - Sep 21, 1982
This post seemed appropriate for Valentine's Day, since it's about an engineer's attempt to use machine logic to improve the "ambiguities of the woman/man relationship".
James F. Hollander was a patent attorney with a degree in electrical engineering. In the late 1970s he invented and patented what he called the "Human Relationship Simulator". It consisted of a box with various dials.
Even after reading his patent
, and an article about his invention, I'm not exactly sure how the thing operated. From what I can gather, if a couple were having an argument, or needed to make a decision (such as where to go for dinner), they could both adjust dials on the Simulator, and it would give them an answer. And measure the intensity of their feelings.
The Relationship Simulator
Here's more info from a 1977 article in the Asbury Park Press
Taking a hypothetical issue, such as a man and woman deciding whether or not to go out to dinner, information is fed into the panels. One represents the man; the other, the woman.
Each subject uses dials that represent four areas — compliance with society, attention to own desire, social pressure and personal inclination. The personal inclination and social pressure gauges are intricately detailed to show adamant 'yes' or 'no' responses, or degrees such as strong preference, or very much or some.
Attention to desire is measured in readings of low, medium and high, as is compliance with society.
As the subjects feed this information into the panels, other gauges measure tension, feelings, guilt or pride, emotional independence, like and dislike, and influence, based on each decision.
The machine does the thinking, lights a decision of 'yes' or 'no' and tells the subjects their emotional responses....
In a marriage situation, Hollander said the device could show the individuals why something is going wrong in the relationship if arguments are portrayed and feelings defined.
"I wanted to pick out the ambiguities of the woman/man relationship," he pointed out.
Asbury Park Press - Aug 29, 1977
If that doesn't seem entirely clear, then here's a sample from Hollander's patent:
The decision voltage output of the man-simulator is connected to the threshold detector of the woman-simulator via a sense port. Similarly, the woman-simulator has a decision voltage output port connected to a sense port and input to the level threshold detector of the man-simulator. A switch interrupts each output so that the effect of relationship can be shown. By adjustment and interpretation of the dial settings and decision indications, paradoxes and problems in man-woman relationships are demonstrated.
In 1957, advertiser John P. Cunningham came up with the concept of an "Index of Boredom" in an attempt to quantify how bored TV viewers were while watching shows. His research team studied 160 viewers in New Brunswick, NJ, and concluded that the most boring show on TV was Milton Berle, while the least boring show was "I Remember Mama".
But they also came across an unexpected finding: people would continue to watch TV shows even if they found them boring.
Perhaps the strangest fact to emerge from the reports was that people watch programs even though they are tired of them. Some of those surveyed were quite hostile to the spate of westerns on TV, but they watched westerns anyway.
Deseret News - Oct 29, 1957
Assuming this woman was telling the truth, and she really thought she was a camel, then her case would be an example of the very rare condition known as clinical zoanthropy. That is, the belief that one has turned into an animal.
We've posted about this condition before, in the case of the woman who thought she was a chicken
Alabama Journal - Feb 27, 1976
I thought the woman might have been inspired by Joe Camel, but it turns out he was only introduced in 1987
image source: Band of Artists
Following the 1973 release of The Exorcist
, six people who saw it had to be admitted to a Chicago hospital "straight from the theater." Psychiatrist James Bozzuto examined four of them and concluded they were suffering from "cinematic neurosis"
— a term he coined. Basically, this was neurosis caused by watching a movie. Symptoms of this condition included "anxiety, helplessness, sleeplessness and repetitive post-traumatic dreams."
San Francisco Examiner - Dec 14, 1976
The 1975 release of Jaws
also caused an outbreak of cinematic neurosis. Here's a description of a case from a December 1975 Knight News Wire article:
Three months ago, a 17-year-old girl from a small town in western Kansas was admitted to Wichita's Wesley Medical Center with a strange malady. Her neck was stiff, her hands trembled, and she was periodically seized by fits of terror. She would jerk her arms spasmodically and scream, "Sharks! Sharks!"
During these attacks, which always occurred at night, she appeared to be unaware of the world around her, and she didn't respond when people spoke to her.
Over the next three days, while doctors ruled out the possibility that she had meningitis or some other neurological problem, she had five of these attacks.
In between these episodes of terror, she talked with neurologist Arnold Barnett about her problem.
It seems that three days before admission, she had seen the motion picture "Jaws," movie history's biggest money-maker, which chronicles the bloody activities of a shark that terrorizes swimmers off the shores of Long Island.
Later that evening, after discussing the film with her friends, she became frightened and upset. She had her first attack the next day.
Barnett treated the girl with sedatives and reassuring conversation. He emphasized the unlikelihood of a shark attack in western Kansas.
A recent issue of the Dutch journal Tijdschrift voor Psychiatrie
(Journal of Psychiatry) reports on the case of a woman who believed she was a chicken. From the report (via Google translate):
Patient A, a 54-year-old woman, consulted the emergency department with her brother for acute attacks of deviant behavior, expressing the belief that she was a chicken and displaying behavior reminiscent of it.
Clinically, we saw a lady profusely sweating, trembling, blowing her cheeks and displaying stereotypical behavior in which she seemed to imitate a chicken, such as clucking, cackling and crowing like a rooster. After ten minutes, she seemed to tense the muscles for a few seconds, her face flushed and she did not respond for a short time. These symptoms repeated at intervals of several minutes, between which anamnesis was possible. The patient's consciousness was fluctuating, attention was hyper-reactive and the patient was disoriented in time and space. Her memory could not be tested objectively, but she could adequately tell her history.
She said she had barely slept since five days and wandered barefoot and dressed in a dressing gown on the street at around 4 a.m. the previous night. A general feeling of unwellness had been present for several days, as well as a strange feeling in the limbs, as if they no longer fit her body and flapped uncontrollably. The patient expressed the thought of being a chicken and that they had been forgotten to roost her.
Patient's brother added that he found her in the garden in the same condition as we saw her now. Between that moment and the registration with us, the bizarre behavior in attacks occurred.
The researchers note that clinical zoanthropy (the belief that one has turned into an animal) is an extremely rare delusion. Apparently there have been only 56 cases of this reported between 1850 and 2012. Some of the animals people believe they have become include "a dog, lion, tiger, hyena, shark, crocodile, frog, bovine, cat, goose, rhinoceros, rabbit, horse, snake, bird, wild boar, gerbil and a bee."
More info: The Guardian
Do consumers find images of desserts in advertisements more appealing if the desserts are whole, cut, or bitten?
The answer: it depends on whether or not the consumer is currently on a diet. That's according to research conducted by Donya Shabgard at the University of Manitoba for her 2017 master's thesis
. From the thesis:
While participants without any dieting experience seemed to be unaffected by the bitten dessert, those with dieting experience who viewed the bitten dessert responded more favorably (higher purchase intentions, desirability evaluations, etc.) than those who viewed the cut and whole desserts. These findings were expected as research has shown that dieters differ from non dieters in their responses to food cues (Frank, Kim, Krzemien, & Van Vugt, 2010)...
These findings explain that the bitten dessert is percieved as more real and authentic in comparison to the cut and whole dessert, and, thus, these perceptions of realness resulted in its positive evaluations. After the bitten dessert, the cut dessert was perceived as being the next most real, with the whole dessert being viewed as the least real of the three.
via Really Magazine