Category:
1910s

Coca-Cola Naughty Nun Belt Buckle

The Coca-Cola Company released this bronze, cigar-cutting belt buckle as a promotional item for the 1915 Trans-Pan Exposition in San Francisco. This was evidently before the company had begun cultivating its wholesome image.

There must have been quite a few of these buckles created, because you can find a number of them for sale on auction sites (such as here, here, and here). They range in price from $48 to $125.

Posted By: Alex - Sat Mar 14, 2020 - Comments (2)
Category: Kitsch and Collectibles, Nuns, Soda, Pop, Soft Drinks and other Non-Alcoholic Beverages, 1910s

America at Play

Check out that weird amusement park ride around :45 and onward.

Posted By: Paul - Fri Mar 06, 2020 - Comments (2)
Category: Fairs, Amusement Parks, and Resorts, 1910s

The Universal Beauty Trip

There's a great novel or film lurking in this historical incident.

In the summer of 1915, in large part in order to advertise the existence of his newly-established Universal City Studios, Universal Moving Pictures President Carl Laemelle organized a cross-country procession that would culminate in a beauty pageant at Universal City, California (which, like Universal Studios, Laemelle had only founded in March of that year). Comprising "America's Most Beautiful Girls" from each of the forty-eight states, as well as studio representatives including Laemelle himself, the Universal Beauty Trip proceeded by automobile and rail from the East Coast to California, stopping at major cities along the way and at important tourist sites like the Grand Canyon



Read entire article here.







Foto source.

Posted By: Paul - Tue Jan 07, 2020 - Comments (1)
Category: Awards, Prizes, Competitions and Contests, Beauty, Ugliness and Other Aesthetic Issues, Excess, Overkill, Hyperbole and Too Much Is Not Enough, Movies, 1910s

The Radium Wedding

Much more exciting than Platinum.

Article source.



Posted By: Paul - Thu Oct 03, 2019 - Comments (1)
Category: Anniversary, Husbands, Wives, 1910s

1919 Cartoon “Hamlet”

Posted By: Paul - Wed Sep 04, 2019 - Comments (0)
Category: Humor, Literature, Cartoons, 1910s

The City of Napoleon, Washington State

Today, Chetlo Harbor in Washington State looks pretty much like the picture below, taken from the site of the Chetlo Harbor Shellfish Company.



But in 1910, the location was going to be Napolean, the biggest port in the world!



Source for ad. You can blow up the text to readable size there.

Posted By: Paul - Wed Aug 14, 2019 - Comments (4)
Category: Frauds, Cons and Scams, Oceans and Maritime Pursuits, Real Estate, Regionalism, 1910s

The origin of white road lines

Road lines are of those things one tends to take for granted, but obviously someone had to first think of the idea, and credit for it is given to Dr. June McCarroll of Indio, CA.

As told by the LA Times (Oct 12, 2003):

In 1917, she was driving home at dusk after visiting a patient when a truck forced her off a narrow highway into the sand. It wasn’t the first time. The truck driver apparently had difficulty telling just where his half of the unmarked highway ended.

Later, while driving on another, newer highway, she noticed that the road had a definite middle joint where it had been widened from 8 feet to 16. The pronounced center ridge caused cars to stay on their own side. A center line painted down the middle would serve the same purpose, she decided.

Known for confidence and straight talk, she took her idea to the Riverside County Board of Supervisors and the Chamber of Commerce. They gave her a polite ear but nothing else.

She took direct action. She got down on her hands and knees and painted a 2-mile-long 4-inch-wide white stripe down the center of the road that passed in front of her house on Indio Boulevard.

She was sure that her example would illustrate the idea’s safety benefits, but change was slow to come. For seven years, she wrote letters and petitioned the county and state to adopt the white lines.

Finally, with the support of the Indio Women’s Club and the California Federation of Women’s Clubs — which had previously campaigned to add roadside markers and to preserve El Camino Real — she prevailed. In 1924, the Legislature authorized the State Highway Commission to paint center lines.

From Doc June’s idea sprang colors, stripes and other markings on streets and highways to enhance motoring safety. By the time she died in 1954, at 86, striping highways was commonplace across the country.


Dr. June McCarroll



There is some controversy, since two Michigan men (Kenneth Sawyer and Edward Hines) apparently had the same idea before McCaroll. And they even painted some white stripes on a road. But unlike her, they don't seem to have tried to get their state government to adopt the idea. So, I think McCarroll rightly gets credit as the originator of the idea.

Posted By: Alex - Wed Jun 19, 2019 - Comments (3)
Category: Highways, Roads, Streets and Traffic, 1910s

Follies of the Madmen #428



"Grape Nuts will make you Emperor of the World."

Source.

Posted By: Paul - Tue Jun 11, 2019 - Comments (3)
Category: Business, Advertising, Excess, Overkill, Hyperbole and Too Much Is Not Enough, Food, 1910s

The Breath of a Nation

This is so clever and visually surreal that's it's hard to believe it was not made yesterday.



Lots more info here.

Posted By: Paul - Fri May 10, 2019 - Comments (0)
Category: Surrealism, Cartoons, Marriage, 1910s, Alcohol

Follies of the Madmen #422



"Takes a drenching, yet keeps on clenching!"

Posted By: Paul - Fri Apr 19, 2019 - Comments (2)
Category: Business, Advertising, Family, Underwear, 1910s

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Alex Boese
Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

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Paul has been paid to put weird ideas into fictional form for over thirty years, in his career as a noted science fiction writer. He has recently begun blogging on many curious topics with three fellow writers at The Inferior 4+1.

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