Category:
1970s

Pig Poop Sniffer

If you think your job sucks, it could always be worse. You could be smelling pig excrement for $1 a day.

Cedar Rapids Gazette - Aug 25, 1978

Posted By: Alex - Sun Oct 13, 2019 - Comments (1)
Category: Animals, Jobs and Occupations, Excrement, 1970s

Underwear on head in restaurant

“How would you like to be eating a hamburger and turn around and see some dude wearing jockey shorts on his head?”

Indianapolis News - May 20, 1977

Posted By: Alex - Sat Oct 12, 2019 - Comments (3)
Category: Eccentrics, Headgear, Underwear, 1970s

Exploding Dog Food

This happened in 1973, but it seems that cans of dog food explode somewhat frequently (see here and here). So perhaps this is a 'no longer weird' phenomenon.

The Lompoc Record - Feb 9, 1973

Posted By: Alex - Sat Oct 05, 2019 - Comments (1)
Category: Explosives, 1970s

The family that threw away $100,000

This had to hurt. As far as I can tell, they never did find the lost money.

I wonder if Doug faced any kind of punishment. Though arguably it's the mother's fault for storing such valuable financial documents in a laundry basket.

NY Daily News - July 3, 1970



Richmond Palladium Item - July 2, 1970

Posted By: Alex - Wed Sep 25, 2019 - Comments (4)
Category: Money, 1970s

Cheese Whey Wine

cheese whey
source: cheesemaking.com

The cheese-making process produces a lot of whey as a by-product — whey being a watery, yellowish-green liquid. For most of history, cheese makers simply threw out the whey, usually in the nearest river. But eventually the cheese industry began to wonder if there was anything they could do with it to make some extra money.

One possibility was to dehydrate it into a protein powder that could be fed to livestock, or bodybuilders. But in the mid-1970s, researchers at Oregon State University hit upon a potentially more lucrative use: making wine out of whey. They detailed their study in a pamphlet titled “Utilization of Cheese Whey for Wine Production.”

The reason this was possible is because the lactose in whey will ferment, if one uses the right microorganisms. The end result was a whey wine that, according to the researchers, "was acceptable to a great majority of tasters, who preferred it slightly sweet.” Which doesn't sound exactly like a glowing recommendation. Nevertheless, the researchers were enthusiastic about the potential of whey wine:

The U.S. cheese industry is in most urgent need of a development of whey by-product that would not encompass relatively expensive processes for water removal. The fermentation of sugar-fortified whey by selected wine yeast and the production of an acceptable whey wine may represent a “near ideal” solution for the whey disposal and utilization dilemma of the U.S. cheese industry. The production of an acceptable wine by whey fermentation may be the means of transposing a “cost of doing business” into a “profit opportunity.”



It doesn't seem that their dream of raking in the big bucks with whey wine ever panned out. The idea of whey-based alcohol products is still kicking around, however. Various gins and vodkas made from whey can be found, such as Bertha's Revenge Irish Milk Gin or Sheep Whey Gin. But I can't find any wines being made from whey.

There's more info about whey-based spirits at SevenFifty.com, and here's an article about an effort to make whey beer.

Posted By: Alex - Thu Sep 05, 2019 - Comments (1)
Category: Food, Inebriation and Intoxicants, 1970s, Alcohol

Every body needs milk

In 1969, the dairy industry launched an advertising campaign with the slogan, "Every body needs milk."

In Oregon, the marketing team decided to conduct an experiment to find out whether showing more skin on a billboard would attract more attention. To do this, they created two different versions of an image. Both showed an attractive young woman lying down, feeding milk to a kitten. But in one version she was wearing slacks and a long-sleeved blouse. In the other, she was wearing a bikini.

It took me a lot of searching, and I wasn't able to find very good-quality copies, but I believe these are the two different billboard scenes:

Source: Flickr



Minneapolis Star - Feb 20, 1970



So, did one billboard attract more attention than the other? The marketers surveyed 231 teenagers and concluded that there was "no indication that the amount of clothing made any difference in the awareness."

Salem Capital Journal - May 6, 1970



That was their conclusion, but I'm not sure I believe them, because the rest of the marketing campaign focused heavily on bikini-clad models. Two examples below.





They even made it possible to buy the bikini-themed images as a poster and towel. Which suggests the bikini billboards did attract more attention.

Oakland Tribune - May 24, 1970



The Capital Journal - June 3, 1970

Posted By: Alex - Thu Aug 22, 2019 - Comments (4)
Category: Advertising, 1970s, Billboards

Youngster got high on hamburgers

A strange affliction to suffer from.

The Alexandria Town Talk - Jan 14, 1976

Posted By: Alex - Mon Aug 12, 2019 - Comments (2)
Category: Food, Health, 1970s

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Alex is the creator and curator of the Museum of Hoaxes. He's also the author of various weird, non-fiction, science-themed books such as Elephants on Acid and Psychedelic Apes.

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